Why Don't Men Seek Help?

​Maybe, it was my parents coaxing me into therapy or drug treatment in my teens, but I at least had somewhat of a positive experience with receiving emotional help from someone else.
It seemed like I was “all good” in my early 20's and I even remember convincing one of my girlfriends to go get some relational counseling....without me. That seems laughable today as I could have used therapy or coaching just as much as her and it's no wonder it didn't work out.
Now, being on the other side of the room much of the time (and still in the client seat at least once per month), I'm perplexed at how resistant men are to getting help.
Of course, not all men. Sometimes, they are the ones that call us first. However, most men are happy to invest $100's or $1000's on their hobbies, yet a whopping $0 on their relationship. Many men balk at the idea of ever getting emotional support at any point in their life.
This excerpt from the American Psychological Association explains a lot. It reads:
The first hurdle some men face is that they may be so out of touch with their emotions that they do not even realize that they are, for example, depressed. American Psychological Association President and Nova Southeastern University psychologist Ronald F. Levant, EdD, has coined the term "normative male alexithymia"--literally "without words for emotions"